
Century 21 UK
In the dynamic landscape of real estate, digital presence plays a pivotal role in connecting property seekers with their dream homes. Century 21 UK, a prominent player in the real estate market, embarked on a transformative journey to elevate its online platform. We delve into the strategic solutions implemented, and the subsequent positive outcomes achieved through the redesign and optimisation process.

The Challenge


The Strategy
Increase in Leads Generated
Redesigning the multi-branch property search experience contributed to a 73.5% increase in lead generation across the franchise network.
Clients in 50+ Countries
Leveraging the global strength of the C21 brand helped attract website visitors and enquiries from 85 countries and territories.
International Buyer Leads
Strategic PPC and remarketing campaigns delivered a 88% growth in overseas investor enquiries
Our Solution
Frequently asked
questions
Yes, absolutely. Most estate agencies manage their property listings through a CRM, and your website should connect seamlessly with it.
At Property Webmasters we integrate with a wide range of global real estate CRMs. This allows your listings to automatically sync with your website, meaning properties are added, updated, or removed without your team needing to manually update the site.
The benefits are significant. Your website always displays accurate and up to date property information, your team saves time on administration, and your listings can also be distributed to multiple property portals at the same time.
If you already have a CRM, our team will assess the integration options and connect it directly to your website. If you are selecting a new CRM, we can also advise on systems that integrate smoothly with our platform.
A good real estate website should do far more than simply display properties. It should act as a lead generation engine for your business.
At Property Webmasters we combine proven technology with a digital marketing strategy designed specifically for the real estate industry. Our websites are built to maximise visibility, engagement, and conversion.
This includes strong search engine optimisation so your agency appears when buyers search for property online, fast loading pages and mobile optimisation to improve user experience, and clear calls to action that encourage visitors to enquire about properties or request valuations.
We also integrate marketing tools such as lead capture forms, automated follow up systems, analytics tracking, and integration with advertising platforms. This allows estate agencies to generate enquiries through organic search, paid campaigns, and targeted digital marketing.
Because we work exclusively with real estate businesses around the world, our strategies are based on real data and proven results from hundreds of estate agency websites.
The timeframe for launching a property website depends on the level of customisation required.
For agencies looking for a fast and effective solution, a template driven website can be launched in as little as three days. These websites use a proven structure and design framework, allowing us to quickly connect your CRM, add your branding, and publish your site.
For agencies that require a fully bespoke website with custom design, advanced functionality, or complex integrations, the process can take longer. Large projects involving detailed design, development, integrations, and strategic planning can take several months and in some cases up to twelve months to complete.
Before starting any project we provide a clear roadmap and timeline so you know exactly what to expect at each stage.
The cost of an estate agency website depends on the type of solution your business requires.
Our template based website platform is designed to provide estate agencies with a powerful and affordable solution. These websites are licensed from as little as £125 per month and include the core technology needed to display properties, integrate with your CRM, and generate enquiries.
For agencies that require a more tailored solution, we also build fully custom websites. These projects involve bespoke design, advanced functionality, integrations with external systems, and strategic development work. Custom projects typically start from around £10,000 and can increase depending on the scope of the project.
Our team will always recommend the most suitable option based on your business goals, budget, and growth plans.
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