Propuno

Since starting their marketing journey with Property Webmasters, Propuno has received 97 leads along with a cost per lead of £12.20 in just 2 months! In addition to this, Propuno has secured 10 sales from their 97 leads with a 5,600% ROI.

Global Propuno.com

The Challenge

Propuno focuses largely on developments around the world, the initial campaigns focussed on specific developments in Spain. The Ipanema development was brand new to the market so there was little to no awareness, it was our job to target relevant audiences and generate some leads for this relatively unknown project. Due to the development being new, we had to devise a well thought out keyword strategy that didn’t rely on the awareness of the product.

The Strategy

+1,268%

Growth in Organic Website Traffic

Improved search visibility has enabled the platform to attract a larger audience of buyers researching new build developments and branded residences around the world.

+148%

Increase in Development Enquiries

The conversion focused website structure has significantly improved the number of enquiries generated through development pages.

+162%

Expansion in Development Related Search Rankings

This expanded keyword presence continues to drive targeted traffic from buyers actively researching new build opportunities.

Our Solution

From launching the Ipanema campaign we generated 97 leads in 2 months from Google Ads. This gave us a cost per lead coming of £12.50, which is a remarkable cost per lead in the competitive Costa Del Sol. Overall the campaign had generated a substantial amount of leads that provided real value to our agent. Out of 97 leads we generated, our agent conducted multiple virtual presentations and completed 10 online sales. With the investment that was put into this campaign, that gives us a 5600% ROI!Property Webmasters designed and developed a high performance website focused on conversion rate optimisation and new development marketing. The platform was structured to highlight individual developments with dedicated project pages, detailed information and strong enquiry points to encourage buyers to register their interest. Alongside the website build, an ongoing organic marketing strategy was implemented to strengthen search visibility, target relevant development related search terms and attract international buyers actively searching for new build opportunities.Continuous optimisation of both the website and marketing strategy has helped Propuno strengthen its presence as a global platform for discovering new developments.

Start your journey

Frequently asked
questions

Yes, absolutely. Most estate agencies manage their property listings through a CRM, and your website should connect seamlessly with it.

At Property Webmasters we integrate with a wide range of global real estate CRMs. This allows your listings to automatically sync with your website, meaning properties are added, updated, or removed without your team needing to manually update the site.

The benefits are significant. Your website always displays accurate and up to date property information, your team saves time on administration, and your listings can also be distributed to multiple property portals at the same time.

If you already have a CRM, our team will assess the integration options and connect it directly to your website. If you are selecting a new CRM, we can also advise on systems that integrate smoothly with our platform.

A good real estate website should do far more than simply display properties. It should act as a lead generation engine for your business.

At Property Webmasters we combine proven technology with a digital marketing strategy designed specifically for the real estate industry. Our websites are built to maximise visibility, engagement, and conversion.

This includes strong search engine optimisation so your agency appears when buyers search for property online, fast loading pages and mobile optimisation to improve user experience, and clear calls to action that encourage visitors to enquire about properties or request valuations.

We also integrate marketing tools such as lead capture forms, automated follow up systems, analytics tracking, and integration with advertising platforms. This allows estate agencies to generate enquiries through organic search, paid campaigns, and targeted digital marketing.

Because we work exclusively with real estate businesses around the world, our strategies are based on real data and proven results from hundreds of estate agency websites.

The timeframe for launching a property website depends on the level of customisation required.

For agencies looking for a fast and effective solution, a template driven website can be launched in as little as three days. These websites use a proven structure and design framework, allowing us to quickly connect your CRM, add your branding, and publish your site.

For agencies that require a fully bespoke website with custom design, advanced functionality, or complex integrations, the process can take longer. Large projects involving detailed design, development, integrations, and strategic planning can take several months and in some cases up to twelve months to complete.

Before starting any project we provide a clear roadmap and timeline so you know exactly what to expect at each stage.

The cost of an estate agency website depends on the type of solution your business requires.

Our template based website platform is designed to provide estate agencies with a powerful and affordable solution. These websites are licensed from as little as £125 per month and include the core technology needed to display properties, integrate with your CRM, and generate enquiries.

For agencies that require a more tailored solution, we also build fully custom websites. These projects involve bespoke design, advanced functionality, integrations with external systems, and strategic development work. Custom projects typically start from around £10,000 and can increase depending on the scope of the project.

Our team will always recommend the most suitable option based on your business goals, budget, and growth plans.